Empower Your Finances This Women's Month with bsmart
The shopper-consumer world is a complex landscape of human behaviour and psychology that informs how brands position their offering (and promotions) to shoppers. For the most part, we all know that – despite whom the various consumers are of the various products that get added to the trolley are – women are the ones making the decisions in the aisles, coordinating what stocks those cupboards at home.
It's a huge role women play in all aspects of life, from being mothers and parts of the lives they touch, to how they keep households going; a medley of managing schedules and finances in order to keep the wheels turning.
With competitive deals, bargains and discounts deluxe being offered to you, sifting through these for the ones that actually deliver real benefits with the way you shop can be a minefield.
It's Women’s Month, so we thought it fitting to share how bsmart has launched an effective way for you to bsmart about getting the most of every Rand you spend.
Read on to unlock how best to get more from your bsmart card this Women's Month.