We empower everyday South Africans
Over 75 years ago, bsmart was born with a mission – to give everyday South Africans the power to buy smarter, save more, and unlock real financial benefits. What started as Cape Consumers, a member-owned organisation, soon evolved into a like-minded community, standing firm in an ever-changing economic landscape.
As South Africa changed, so did we – adapting, innovating, and always putting our members first. By 2006, we introduced the bsmart brand, a new era in rewards and loyalty programmes. By 2015, we had fully embraced our new identity, making it easier for members and cardholders to spend wisely, earn effortlessly, and enjoy more of life.
Over the years we have successfully
transformed the shopping experience
from a necessity into an opportunity.
Our members, ordinary people, are the heroes of our story
Their loyalty and support is what has made bsmart what it is today. They are no longer just consumers; they are part of a community of smart spenders, leveraging the strength of their collective purchasing to access exclusive discounts and cashback rewards through our retail partner network.
With cashback bonuses ranging from 2% to as high as 15%, our members save while they spend, making every transaction a step towards a more financially empowered future.
Today, we are proud to serve over 7,500 members and 11,000 cardholders, helping them unlock the Best Price at over 800 leading retailers and 15,000 stores nationwide.
But our journey doesn’t end here! We are constantly evolving, ensuring that bsmart remains the most powerful rewards programme in South Africa.
Meet our leadership team:
The champions behind bsmart
At the heart of bsmart is a team of visionary leaders who drive our mission forward. Their dedication ensures that we remain a trusted partner for members and businesses alike.
Monty Stephenson
CEO
CA(SA), experienced rewards, financial services and retail business advisor and director
Reinier Matthee
Chairman
Director of Companies (Wine & Financial), Independent Business Advisor
Michael Bromley
Director
Director at Smith Tabata Buchanan Boyes
Success Lekabe
Director
Radio Host, TV Presenter, Motivational Speaker, Brand Manager
The bsmart ecosystem:
Partnerships that drive value
We collaborate with best-in-class service providers who help us refine our technology, operations, and communication.
Our trusted partner for back-office services, ensuring seamless financial transactions and operational excellence.
South Africa’s leading card management and payment solutions provider, helping us streamline secure and efficient transactions.
The driving force behind our marketing and communications, ensuring that our brand message reaches the right people at the right time.